Privacy policy
1. Introduction
This website is operated by: K8 Institut für strategische Ästhetik gGmbH.
It is very important to us to handle the data of our website visitors with confidence and to protect them in the best possible way. For this reason, we make every effort to comply with the requirements of the GDPR.
Below we explain how we process your data on our website. To do this, we use language that is as clear and transparent as possible so that you really understand what happens to your data.
2. General information
2.1 Processing of personal data and other terms
Data protection applies to the processing of personal data. Personal means all data with which you can be personally identified. This is, for example, the IP address of the device (PC, laptop, smartphone, etc.) in front of which you are currently sitting. Such data is processed when ‘something happens to it’. Here, for example, the IP is transmitted from the browser to our provider and stored there automatically. This is then a processing (according to Art. 4 No. 2 GDPR) of personal data (according to Art. 4 No. 1 GDPR).
These and other legal definitions can be found in Art. 4 GDPR.
2.2 Applicable regulations/laws – GDPR, BDSG and TDDDG
The scope of data protection is regulated by laws. In this case, these are the GDPR (General Data Protection Regulation) as a European regulation and the BDSG (Federal Data Protection Act) as a national law.
In addition, the TDDDG supplements the provisions of the GDPR as far as the use of cookies is concerned.
2.3 The person in charge
The person responsible for data processing on this website is the controller within the meaning of the GDPR. This is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
You can reach the person in charge at:
K8 Institute for Strategic Aesthetics gGmbH
Keplerstr. 3-5 66117 Saarbrücken
2.4This is how data is basically processed on this website
As we have already established, there is data (e.g. IP address) that is collected automatically. This data is mainly required for the technical provision of the website. If we also use personal data or collect other data, we will inform you of this or ask for your consent.
Other personal data you share with us knowingly.
Detailed information on this can be found below.
2.5 Your Right
The GDPR provides you with comprehensive rights. These are, for example, the free information about the origin, recipient and purpose of your stored personal data. In addition, you can request the correction, blocking or deletion of this data or complain to the competent data protection supervisory authority. You can revoke any consent you have given at any time.
You can find out in detail what these rights are and how to exercise them in the last section of this Privacy Policy.
2.6 Data protection – Our view
Data protection is more than just a chore for us! Personal data is of great value and careful handling of this data should be a matter of course in our digitalized world. In addition, you as a website visitor should be able to decide for yourself what “happens” to your data, when and by whom. We therefore undertake to comply with all legal provisions, collect only the data that is necessary for us and, of course, treat it confidentially.
2.7 Disclosure and deletion
The transfer and deletion of data are also important and sensitive topics. Therefore, we would like to briefly inform you in advance about our general approach to this.
A transfer of data only takes place on the basis of a legal basis and only if this is unavoidable. This may be the case in particular if it is a so-called Data Processor and a Data Processing Agreement has been concluded in accordance with Art. 28 GDPR.
We delete your data when the purpose and the legal basis for processing cease to apply and the deletion does not conflict with any other legal obligations. A ‘good’ overview of this is also provided by Art. 17 GDPR.
For all further information, please refer to this Privacy Policy and contact the responsible person if you have any specific questions.
This website is hosted externally. The personal data collected on this website is stored on the host’s servers. This includes the automatically collected and stored log files (see below for more details), as well as all other data provided by website visitors.
External hosting is used for the purpose of secure, fast and reliable provision of our website and in this context serves to fulfill the contract with our potential and existing customers.
The legal basis for the processing is Art. 6 para. 1 lit. a, b and f GDPR, as well as § 25 para. 1 TDDDG, insofar as consent includes the storage of cookies or access to information in the terminal device of the website visitor or user within the meaning of the TDDDG.
Our hoster only processes data that is necessary for the fulfillment of its service obligation and acts as our Data Processor, which means that it is subject to our instructions. We have concluded a corresponding Data Processing Agreement with our hoster.
Mittwald
Mittwald CM Service GmbH & Co. KG,
Königsberger Straße 4-6,
32339 Espelkamp, Germany.
https://www.mittwald.de/datenschutz .
2.9 Legal basis
The processing of personal data always requires a legal basis. The GDPR provides for the following possibilities in Art. 6 (1) Sentence 1:
a)The data subject has given his/her consent to the processing of personal data concerning him/her for one or more specific purposes;
b)the processing is necessary for the performance of a contract to which the data subject is party or for the implementation of pre-contractual measures taken at the data subject’s request;
c)processing is necessary for compliance with a legal obligation to whichthe person responsible is subject to;
d)the processing is necessary in order to protect the vital interests of the data subject or another natural person;
e)processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested inthe person in charge was transferred;
f)processing is necessary for the purposes of safeguarding the legitimate interests ofof the responsible person(s) orof a/an third party necessary, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data override this, in particular where the data subject is a child.
In the following sections, we will provide you with the specific legal basis for the respective processing.
3. What happens on our website
By visiting our website, we process personal data from you.
To protect this data as best as possible against unauthorized access by third parties, we use SSL or TLS encryption. You can recognize this encrypted connection by the fact that a https:// or a lock symbol is displayed in the address bar of your browser.
In the following, you will learn what data is collected when you visit our website, for what purpose this is done and on what legal basis.
3.1 Data collection when calling up the website
By calling up the website, information is automatically stored in so-called server log files. This is the following information:
-Browser type and version
-Operating system used
-Referrer URL
-Host name of the accessing computer
-Time of the server request
-IP address
This data is temporarily required in order to be able to display our website to you permanently and without problems. In particular, this data thus serves the following purposes:
-System security of the website
-System stability of the website
-Website troubleshooting
-Connecting to the website
-Website presentation
The data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR and is based on our legitimate interest in the processing of this data, in particular the interest in the functionality of the website as well as its security.
If possible, this data is stored pseudonymously and deleted after the respective purpose has been achieved.
Insofar as the server log files allow the identification of the person concerned, the data is stored for a maximum period of 14 days. An exception exists if a security-relevant event occurs. In this case, the server log files are stored until the elimination and final clarification of the security-relevant event.
For the rest, a consolidation with other data does not take place.
3.2 Cookies
3.2.1 General
This website uses so-called cookies. This is a data record, information that is stored in the browser of your terminal device and is related to our website.
By setting cookies, the navigation of the website in particular can be made easier for the visitor.
3.2.2 Reject cookies
The setting of cookies can be prevented by adjusting the settings of your browser.
Here you can find the corresponding links to frequently used browsers:
Mozilla Firefox:https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?redirectslug=Cookies+l%C3%B6schen&redirectlocale=en
Google Chrome:https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=de
Microsoft Edge:https://support.microsoft.com/de-de/windows/l%C3%B6schen-und-verwalten-von-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Safari:https://support.apple.com/de-de/guide/mdm/mdmf7d5714d4/web andhttps://support.apple.com/de-de/guide/safari/sfri11471/mac. As far asYou another browseruseit is recommended to use the nameYour browser and ‘delete and manage cookies’ in a search engine and follow the official link toyours browser to follow.
Alternativeyou can use your Cookie settings also underwww.aboutads.info/choices/ orwww.youronlinechoices.com manage.
However, we must inform you that comprehensive blocking/deletion of cookies may lead to impairments in the use of the website.
3.2.3 Technically necessary cookies
We use technically necessary cookies on this website to ensure that our website functions without errors and in accordance with applicable laws. They help to make the website user-friendly. Some functions of our website cannot be displayed without the use of cookies.
The legal basis for this is, depending on the individual case, Art. 6 para. 1 lit. b, c and/or f GDPR.
3.2.4 Technically unnecessary cookies
We also use cookies on our website that are not technically necessary. These cookies are used, among other things, to analyze the surfing behavior of the website visitor or to offer functions of the website that are not technically necessary.
The legal basis for this is your consent pursuant to Art. 6 para. 1 lit. a GDPR.
Technically unnecessary cookies are only set with your consent, which you can revoke at any time in the cookie consent tool.
3.3 Data processing through user input
a) E-mail
When you contact us by email, we process your email address and any other data contained in the email. This data is stored on the mail server and in some cases on the respective end devices. Depending on the request, the legal basis for this is regularly Art. 6 para. 1 lit. f GDPR or Art. 6 para. 1 lit. b GDPR. The data will be deleted as soon as the respective purpose no longer applies and it is possible in accordance with the legal requirements.
b) Phone
If you contact us by telephone, the call data may be stored pseudonymously on the respective terminal device and with the telecommunications provider used. Personal data collected during the telephone call will only be processed in order to handle your request. Depending on the request, the legal basis for this is regularly Art. 6 para. 1 lit. f GDPR or Art. 6 para. 1 lit. b GDPR. The data will be deleted as soon as the respective purpose ceases to apply and it is possible according to the legal requirements.
c) Contact form
We offer a contact form. This is used to contact our company.
In this form we usually process your first and last name, your telephone number, your e-mail address, a postal address and the content of the message. The data is stored on our web server and forwarded internally to the respective responsible e-mail addresses.
The legal basis for data processing is Art. 6 para. 1 lit. f GDPR, as we have a legitimate interest in responding to your request and in an uncomplicated way of contacting you. If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
We delete this data no later than 3 months after receipt, unless it is required for a contractual relationship that has arisen.
We bind the contact form of
WPForms
WPForms LLC, WPForms 7732 Maywood Crest Dr, West Palm Beach, FL 33412, USA
https://wpforms.com/privacy-policy
on our website.
d) Appointment tool
3.4.1 Brevo
We use Brevo to provide our newsletter. This service is provided by Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Germany.
This service can be used to organize and analyse the sending of newsletters. The data entered to receive the newsletter is stored on Brevo’s servers in Germany.
Brevo can be used to analyze interactions with the newsletter. In addition, conversion rates can be determined and newsletter users can be categorized in order to adapt the newsletter to different target groups.
This analysis can be objected to via the link in each newsletter message.
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time by unsubscribing from the newsletter. The legality of the processing that has already taken place remains unaffected by any revocation.
The data will be deleted at the end of the contract between us and Brevo, unless the website visitor withdraws their consent beforehand. If this is the case, the data will be deleted from the distribution list.
In addition, after unsubscribing from the newsletter, the e-mail address is stored on a blacklist separately from other data for an indefinite period of time. The legal basis for this is Art. 6 para. 1 lit.f GDPR. It serves the interest of the website visitor as well as our interest in using/operating a newsletter in accordance with the legal requirements.
More details:
https://www.brevo.com/de/legal/privacypolicy/.
3.5 Analysis and tracking tools
3.5.1 YouTube
On this website we embed YouTube videos. YouTube is an online video platform. This service is offered by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
As soon as you start a video on our website, a connection to the YouTube servers is established. YouTube may set cookies on the end device of the website visitor after the start of a video in order to save settings and preferences and subsequently serve personalized advertising. The information obtained from this is also used for video statistics, to improve the user experience and to prevent fraud attempts.
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as this consent includes access to information in the user’s terminal device or the storage of cookies within the meaning of the TDDDG. This consent can be revoked at any time.
More information:
https://policies.google.com/privacy?hl=de.
3.5.2 Statify
We use the functions of Statify on this website. This service is offered by Pluginkollektiv – Simon Kraft, c/o Grosch Postflex #2120, Emsdettener Str. 10, 48268 Greven.
Statify offers a simple and compact overview of the page views of a website. Neither cookies nor third-party providers are used. Statify does not process or store any personal data such as IP addresses and offers an interactive chart as well as lists of the most frequent sources and target pages, the period and length of which can be adjusted directly in the dashboard widget.
The use of the service is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in collecting this analysis in order to optimize our website and our advertising.
More information:
https://statify.pluginkollektiv.org/de/documentation/privacy/.
https://pluginkollektiv.org/de/datenschutzerklarung/.
3.6 Social media profiles
In addition to our website, our company is also present on social networks. Here we want to present our company and create the opportunity to get in touch with us.
We also use the opportunity to place advertisements and job advertisements on social media.
In the following, we provide information about what data we and the respective social network process when you visit and interaction with our profile.
3.6.1 LinkedIn
We operate a LinkedIn profile onhttps://www.linkedin.com/. This social network is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
a) Interaction with our company profile
When you visit our LinkedIn profile and interact with us via it, we process personal data. personal data. On the one hand, the data made publicly available on the profile. On the other hand, we also process the personal data contained in posts, comments or direct messages to us. Through interactions such as liking or sharing, we can see the user profile with the public information.
The legal basis for this processing is Art. 6 para. 1 lit. f GDPR. It is in our legitimate interest interest to provide relevant and interesting content and to enable the use and functionality of our LinkedIn profile
Insofar as an inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures, our processing is based on Art. 6 para. 1 lit. b GDPR.
b) Page Insights
LinkedIn provides us with aggregated statistics and insights (called Page Insights) that tell us how people interact with our Company Page. Among other things, we receive information about the number of profiles that view, comment on or otherwise interact with our posts, as well as aggregated demographic and other information that helps us learn about the interaction with our page or LinkedIn profile. Pages Insights provided to us by LinkedIn consist of aggregated data, and LinkedIn does not provide us with any personally identifiable information about members in relation to Page Insights. We also have no way of linking Page Insights to individual members.
When placing ads, LinkedIn provides us with information about the types of people who see our ads and about the success of our ads. Personal data is only passed on to us if this person has consented to such processing. We also receive information from LinkedIn that allows us to understand which of our ads led to a purchase being made or an action being taken.
The purpose of processing this data is to analyze our reach and to adapt our content and advertisements to user interests. By evaluating this data, we can recognize how our content, our profile and our advertising are consumed. This enables us to create target group-specific content and place advertisements in order to better market our company and our services.
The processing is based on our legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
When processing personal data in the course of the so-called Page Insights, the processing is carried out in joint responsibility with LinkedIn in accordance with Art. 26 para. 1 GDPR.
To this end, we have entered into a corresponding agreement with LinkedIn, which is available here (https://legal.linkedin.com/pages-joint-controller-addendum) can be viewed.
The contact details of LinkedIn are:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
For LinkedIn, you can contact the data protection officer at the following link:
https://www.linkedin.com/help/linkedin/ask/TSO-DPO.
3.6.2 Processing by LinkedIn
In connection with your visit to our company profile, LinkedIn may also process additional personal data. In this case, the processing is carried out under the sole responsibility of LinkedIn and without our knowledge. You can find more information from LinkedIn on this at:
https://de.linkedin.com/legal/privacy-policy.
3.6.3 Facebook
We operate a Facebook fan page at https://www.facebook.com/. This social network is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
a) Interaction with our company profile
When you visit our Facebook profile and interact with us via it, we process personal data. On the one hand, the data made publicly available on the profile. On the other hand, we also process the personal data contained in posts, comments or direct messages to us. Through interactions such as liking or sharing, we can see the user profile with the public information.
The legal basis for this processing is Art. 6 para. 1 lit. f GDPR. It is in our legitimate interest to provide relevant and interesting content and to enable the use and functionality of our Facebook profile.
Insofar as an inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures, our processing is based on Art. 6 para. 1 lit. b GDPR.
b) Page Insights
As explained in the Meta Privacy Policy under “How do we use your information?” (Meta also collects and uses information to provide analytics services, known as Page Insights, for site operators. This also applies to our Facebook page.
Page insights are summarized statistics that are created based on certain interactions of visitors with pages and the content associated with them (e.g. viewing a page or a video, subscribing to a page, marking a page with “Like” or “No longer like”, etc.) and are logged by the meta servers.
In connection with the Page Insights, Meta provides us with summarized statistics and insights that give us information about how people interact with our company website. We do not have access to any personal data, only to the summarized Page Insights. With the help of Page Insights, we can view anonymous statistics, e.g. the reach of our account, page views, likes, etc.. These also contain evaluations according to the age, gender and location of the users (as specified by them in their respective Facebook profiles). To evaluate the reach, we can make settings or set appropriate filters with regard to the selection of a time period, the viewing of a specific post and demographic groupings. This data is anonymized. It is not possible for us to draw conclusions about specific individuals.
The purpose of processing this data is to analyze our reach and adapt our content and advertisements to user interests so that visitors can derive the greatest possible benefit from them. By evaluating this data, we can recognize how our content, our profile and our advertising are consumed. This enables us to create target group-specific content and place advertisements in order to better market our company and our services.
The processing is based on our legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
When processing personal data in the course of the so-called Page Insights, we are jointly responsible with Facebook in accordance with Art. 26 para. 1 GDPR.
We have concluded a corresponding agreement with Facebook for this purpose, which can be viewed here (https://www.facebook.com/legal/terms/page_controller_addendum).
The contact details for Facebook are:
Online contact: https://www.facebook.com/help/contact/1650115808681298
Postal: Meta Platforms Ireland Limited, ATTN: Privacy Operations, Merrion Road, Dublin 4, D04 X2K5, Ireland.
For Facebook, you can contact the data protection officer at the following link:
https://www.facebook.com/help/contact/540977946302970.
Further information about the Page Insights:
https://de-de.facebook.com/legal/terms/page_cntroller_addendum
c) Processing of personal data and cookies by Meta
When you access a Facebook page, the IP address assigned to your end device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses). Facebook also stores information about the end devices of its users (e.g. as part of the “login notification” function); Facebook may thus be able to assign IP addresses to individual users. If you are currently logged in to Facebook as a user, a cookie with your Facebook ID is stored on your device. This enables Facebook to track that you have visited this page and how you have used it. Facebook buttons integrated into websites enable Facebook to record your visits to these websites and assign them to your Facebook profile. This data can be used to tailor content or advertising to you.
Information on how personal data can be managed or deleted can be found in Facebook’s Privacy Center:
https://www.facebook.com/privacy/center/.
Further information on the handling of data by Facebook can be found here:
http://de-de.facebook.com/about/privacy.
3.6.4 Instagram
We operate an Instagram profile. This social media platform is offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
a) Interaction with our company profile
When you visit our Instagram profile and interact with us, we process personal data. On the one hand, the data made publicly available on the profile. On the other hand, we also process the personal data contained in posts, comments or direct messages to us. Through interactions such as liking or sharing, we can see the user profile with the public information.
The legal basis for this processing is Art. 6 para. 1 lit. f GDPR. It is in our legitimate interest to provide relevant and interesting content and to enable the use and functionality of our Instagram profile.
Insofar as an inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures, our processing is based on Art. 6 para. 1 lit. b GDPR.
b) Insights
As explained in the Meta Privacy Policy under “How do we use your information?” (https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect), Meta also collects and uses information to provide analytics services, known as insights, for site operators. This also applies to our Instagram profile.
Insights are summarized statistics that are created based on certain interactions of visitors with pages and the content associated with them and are logged by the meta servers. This includes the following information, among others
-How many people see and interact with our products, services or content, such as posts, videos, Instagram pages, listings, stores and advertisements (if the advertisement is shown on meta-products);
-How people interact with our content, websites, apps and services;
-Which group of people interact with our content and which group of people use our services.
Meta provides us with summarized reports and insights that tell us how well our content, features, products and services are performing.
We do not receive access to personal data, but only to the summarized reports.
To evaluate the reach, we can make settings or set appropriate filters with regard to the selection of a time period, the viewing of a specific post and demographic groupings. This data is anonymized. It is not possible for us to draw conclusions about specific individuals.
The purpose of processing this data is to analyze our reach and adapt our content and advertisements to user interests so that visitors can derive the greatest possible benefit from them. By evaluating this data, we can recognize how our content, our profile and our advertising are consumed. This enables us to create target group-specific content and place advertisements in order to better market our company and our services.
The processing is based on our legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
When processing personal data in the course of the so-called Insights, the processing is carried out under joint responsibility with Meta in accordance with Art. 26 para. 1 GDPR.
We have concluded a corresponding agreement with Meta, which can be viewed here (https://www.facebook.com/legal/terms/page_controller_addendum.).
Meta’s contact details are as follows:
Online contact: https://www.facebook.com/help/contact/1650115808681298
Postal: Meta Platforms Ireland Limited, ATTN: Privacy Operations, Merrion Road, Dublin 4, D04 X2K5, Ireland.
For Instagram, you can contact the data protection officer at the following link:
https://www.facebook.com/help/contact/540977946302970.
Further information about the Insights:
https://de-de.facebook.com/help/pages/insights.
You can find Instagram’s full privacy policy here:
https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect
Processing of personal data and cookies by Meta
When you access an Instagram page, the IP address assigned to your device is transmitted to Meta. According to Meta, this IP address is anonymized (for “German” IP addresses). Meta also stores information about the end devices of its users (e.g. as part of the “login notification” function); Meta may thus be able to assign IP addresses to individual users. If you are currently logged in to Instagram as a user, a cookie with your Instagram ID is stored on your device. This enables Meta to track that you have visited this page and how you have used it. Meta buttons integrated into websites enable Meta to record your visits to these websites and assign them to your Instagram profile. This data can be used to tailor content or advertising to you.
Further information:
https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect.
3.6.5 Pinterest
We operate a Pinterest profile. Pinterest is offered by Pinterest Europe Ltd Palmerston House, 2nd Floor Fenian Street Dublin 2 Ireland.
a) Shared responsibility
We are jointly responsible for our profile with Pinterest. The underlying joint controlling agreement can be viewed here:https://business.pinterest.com/de/pinterest-advertising-services-agreement/rest-of-apac/.
Pinterest’s data protection officer can be contacted here: https://help.pinterest.com/de/data-protection-officer-contact-form.
b) Data processing by Pinterest
When you visit our Pinterest page, Pinterest collects, among other things, log data that the browser automatically transmits when you visit the website (e.g. IP address, search history, browser type and settings, date and time of the request, etc.). Device information is also processed by Pinterest (e.g. device type, operating system).
Further information can be found at:
https://policy.pinterest.com/de/technical-information-we-collect-when-you-use-our-service and
https://policy.pinterest.com/de/privacy-policy.
Pinterest can also set cookies. Some of the data processed in this way is assigned to the user’s account.
Further information can be found at:
https://policy.pinterest.com/de/cookies.
c) Data processing by us
When Pinterest users communicate with us via our Pinterest profile, we receive the respective message from the user (including their Pinterest user name).
We also process the comments published by users.
Our data processing serves the purpose of presenting our published content on Pinterest and communicating with users.
The legal basis for this is Art. 6 para. 1 lit.f GDPR, as we have a legitimate interest in presenting relevant information to interested users and communicating about this.
The “Pinterest Analytics” function is available to us in our Pinterest profile, which allows us to view statistical evaluations.
The data we receive from Pinterest are merely anonymous statistics about the visitors to our Pinterest profile. These statistics are not personal and do not allow any conclusions to be drawn about individual users.
d)Passing on the data
When we receive messages from users, we do not transmit the content of these messages to other recipients.
Information about the transmission of data to third parties by Pinterest can be found here:
https://policy.pinterest.com/de/privacy-policy and https://help.pinterest.com/de/article/ads-performance-reporting.
e) Storage duration
In connection with our Pinterest profile, we only store the messages that we receive when Pinterest users communicate with us via our Pinterest profile. We delete these messages at the latest after the statutory retention period has expired.
The respective storage period by Pinterest is described in their data policy at https://policy.pinterest.com/de/privacy-policy.
3.6.6 TikTok
We operate a TikTok channel. TikTok is provided by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter “TikTok Ireland”). Our TikTok channel gives us the opportunity to present ourselves to TikTok users and to get in touch with them.
a) Interactions with our TikTok channel
Users can interact with our TikTok channel via their TikTok account, for example by liking or commenting on our posts. In doing so, we process the associated data such as the user name and profile picture.
We use this data to optimize our content and its presentation and to adapt it to the respective user interests.
It is also possible to send us direct messages on our TikTok channel. The user name and profile picture are also displayed here.
The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in optimizing our TikTok channel and the content published there. We also have a legitimate interest in communicating with users in order to answer questions, respond to criticism, build a relationship and exchange information. This enables us to improve our services and respond to the needs of potential customers. By communicating via TikTok, we reach younger customers in particular.
Comments are saved on the channel for an unlimited period of time and can be viewed by other users. The same applies to the use of the Like function and direct messages.
b) TikTok analysis
When our TikTok channel is accessed and used, additional data is processed for TikTok analysis. These are summarized statistics that are created and logged by TikTok based on certain interactions of visitors with our TikTok channel and provide information about how our channel is interacted with.
This data includes, but is not limited to:
— Follower growth
— Video views
— Profile views
— Likes, comments and shares
— Average playback time
— Percentage of viewers who watch the entire video
— Sources of traffic (e.g. profile, For You feed)
— Geographical distribution of the audience
— Activity times of the followers.
The data is provided to us in aggregated form as statistics. We do not have access to personal data, but only to the summarized statistics.
Further information on the TikTok analyses can be found here:
This data is processed solely for the purpose of analyzing and improving the content on our TikTok channel. By evaluating this data, we can recognize how our content and our TikTok channel are consumed. This enables us to create target group-oriented content and, if necessary, to place advertising in order to better market our company and our services.
The processing is based on our legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
When processing personal data in the course of TikTok analyses, the processing is carried out under joint responsibility with TikTok in accordance with Art. 26 para. 1 GDPR.
We have concluded a corresponding agreement with TikTok for this purpose, which is available here
can be viewed.
The contact details of TikTok are:
Online contact: https://privacytiktok.zendesk.com/hc/en-us/requests/new.
Postal: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.
You can use this form to contact TikTok’s data protection officer:
https://www.tiktok.com/legal/report/DPO.
c)Processing of personal data by TikTok
When using TikTok’s services, TikTok processes the personal data of users. This includes data such as your IP address, location data, time zone settings, advertising IDs, app and browser versions and device data (system, network type, device ID, screen resolution, operating system, audio settings and connected audio devices). The TikTok profiles and channels accessed, likes, messages and other usage data are also processed. If you are logged in with your own TikTok account, this data will be assigned to your account.
Further information on the processing of data by TikTok can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de.
3.6.7 YouTube
We operate a profile on YouTube. This is a video platform of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which enables us to publish video content and interact with our audience.
a) Data processing by us
We also process the data of profile visitors. In doing so, we process data from your use of our profile, which is provided to us by YouTube.
This information includes statistics on visits to our profile, reports on the playback time of our videos, user interaction (e.g. “I like” or comments), as well as information about individual people who actively interact with our page, e.g. by subscribing or using YouTube’s communication options.
The data entered on YouTube, in particular the user name and the content published under the account, is made visible and processed by us through interactions with our profile.
We process this data to enable communication and to optimize our content in terms of reach and target group.
The legal basis for the processing is a legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR for the purposes mentioned.
b) Data processing by YouTube
When visiting our YouTube channel or interacting with our YouTube channel, YouTube collects personal data such as IP address, device information, geographic information, as well as activity on the platform, including videos viewed, interactions such as likes, comments and subscriptions. This data may be collected through cookies and similar technologies that are stored on the device.
YouTube uses this information to operate and improve the platform, to serve personalized ads and to perform analytics and measurements to understand how users interact with the content. In addition, data processing helps to evaluate and improve the reach and effectiveness of content.
The processing of data by YouTube takes place, among other things, on the basis of your consent, which is expressed by accepting the cookie policy on YouTube.
The data collected by YouTube may be shared within the Google group of companies and with third parties who may be located in countries outside the European Union, including the USA. Google LLC is certified by the EU-U.S. Data Privacy Framework, which ensures that an adequate level of data protection is maintained even when data is transferred to third countries.
We have no influence on the scope of the data processed by YouTube, the type of processing and use or the transfer of this data to third parties. We also have no effective control options in this respect.
Information on what data is processed by YouTube and for what purposes can be found in YouTube’s Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de.
3.7.1 Vimeo
This website uses Vimeo. Vimeo is a plugin that enables the integration of videos from the video platform Vimeo. This service is offered by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If a website is visited that embeds Vimeo videos with this service, a connection to the servers of Vimeo is established. Vimeo determines from which website and with which IP address the connection is established.
If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When you click on the start button of a video, this information can also be assigned to an existing user account. You can prevent this assignment by logging out of your Vimeo user account before using our website
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.
In the case of data transfer to the USA, the standard contractual clauses (SCC) of the EU Commission apply.
More information:
3.7.2Ninja Firewall
Ninja Firewall is stored locally on our server and thus does not transmit any personal data. The IP address is only recorded in shortened form.
3.7.3Spotify
We use the plugin from Spotify on this website. Spotify is a music streaming service. This service is provided by SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom.
After activating the plugin, a direct connection is established between the website visitor’s browser and the Spotify server when the website is visited. This provides Spotify with the information that the website was visited with this IP address. If the website visitor is logged in with a Spotify user account, Spotify can assign the visit to this website to the user account.
When using Spotify, cookies from Google Analytics are used. Usage data may also be passed on to Google. Spotify is solely responsible for the integration of these cookies.
The legal basis for the processing is Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.
More details:
https://www.spotify.com/de/legal/privacy-policy/.
3.7.4 WPML
We use the plugin WPML (WordPress Multilingual Plugin) from OnTheGoSystems Limited, 22/F 3 Lockhart Road, Wanchai, Hong Kong on our website.
This plugin makes it possible to offer our website in multiple languages by supporting the translation of posts, pages, custom post types, taxonomies and menus.
When using WPML, personal data such as the language settings of visitors are collected in order to select the preferred language and improve the user experience.
The purpose of data processing is to provide a multilingual website and to adapt the content to the language preferences of users. The legal basis for the processing is Art. 6 para. 1 lit. f GDPR, as we have a legitimate interest in making our website internationally accessible and user-friendly.
WPML sets cookies to identify the visitor’s current language and to save the last language visited. These cookies are only set with consent and can be revoked at any time. The legal basis for this is Art. 6 para. 1 lit. a GDPR.
There is no transfer of personal data to third countries; the data is stored on servers within the European Union. The data is stored for as long as is necessary to fulfill the purpose or as required by legal retention periods. Further information on data processing can be found at: https://wpml.org/documentation/privacy-policy-and-gdpr-compliance/.
4. This is also important
Finally, we would like to inform you in detail about your rights and how you will be informed about changes in data protection requirements.
4.1 Your Rights in detail
4.1.1 Right to information according to Art. 15 GDPR
You can request information about whether personal data about you is being processed. If this is the case, you can request further information on the type and manner of processing. A detailed list can be found in Art. 15 (1) lit. a to h GDPR.
4.1.2 Right to rectification according to Art. 16 GDPR
This right includes the correction of inaccurate data and the completion of incomplete personal data.
4.1.3 Right to deletion according to Art. 17 GDPR
This so-called ‘right to be forgotten’ gives you the right, under certain conditions, to request the deletion of personal data by the controller. This is generally the case if the purpose of the data processing has ceased to exist, if consent has been revoked or if the initial processing took place without a legal basis. A detailed list of reasons can be found in Art. 17 (1) a to f GDPR. Furthermore, this “right to be forgotten” corresponds with the obligation of the controller under Art. 17 (2) GDPR to take appropriate measures to bring about a general erasure of the data.
4.1.4 Right to restriction of processing according to Art. 18 GDPR
This right is subject to the conditions set out in Art. 18(1)(a) to (d).
4.1.5 Right to data portability according to Art. 20 GDPR
Here, the basic right to receive one’s own data in a common form and to transfer it to another data controller is regulated. However, this only applies to data processed on the basis of consent or a contract pursuant to Art. 20 (1) (a) and (b) and to the extent that this is technically feasible.
4.1.6 Right of objection according to Art. 21 GDPR
In principle, you can object to the processing of your personal data. This applies in particular if your interest in objecting outweighs the legitimate interest of the controller in the processing and if the processing relates to direct marketing and or profiling.
4.1.7 Right to “decision in individual cases” according to Art. 22 GDPR
In principle, you have the right not to be subject to a decision based solely on automated processing (including profiling) which produces legal effects concerning you or similarly significantly affects you. However, this right is also subject to limitations and supplements in Art. 22 (2) and (4) GDPR.
4.1.8 Other rights
The GDPR contains comprehensive rights to inform third parties about whether or how you have asserted rights under Art. 16, 17, 18 GDPR. However, this only applies insofar as this is possible or feasible with reasonable effort.
We would like to take this opportunity to once again inform you of your right to withdraw your consent in accordance with Article 7 (3) of the GDPR. However, this does not affect the lawfulness of the processing carried out up to that point.
In addition, we would also like to inform you about your rights according to §§ 32 ff. BDSG, which, however, are largely congruent with the rights just described.
4.1.9 Right of appeal according to Art. 77 GDPR
You also have the right to lodge a complaint with a data protection supervisory authority if you consider that the processing of personal data relating to you infringes this Regulation.
5. What if tomorrow the GDPR is abolished or other changes take place?
The current status of this Privacy Policy is 10.05.2025. From time to time it is necessary to adapt the content of the Privacy Policy in order to react to actual and legal changes. We therefore reserve the right to amend this Privacy Policy at any time. We will publish the amended version in the same place and recommend that you read the Privacy Policy regularly. protection at YouTube can be found in their privacy policy at:
https://policies.google.com/privacy?hl=de